As a Non profit radio station, there are certain rules that must be followed to stay in compliance with the FCC rules. For example, language that includes a “call to action” like “shop here” and “call today” cannot be used. Nor can comparatives like “the best in town”. Prices and inducements cannot be used either. As limiting as this may sound, it is easy to create a radio spot that is still in compliance.
An example spot:
Custom Designs is located at 121 S Market Street in London, Ohio. Custom Designs offers graphics design and illustration services for small businesses. Custom Designs has helped many local businesses create the marketing materials they needed to grow their business. Now in it's 26th year of business, Custom Designs has been owned and operated by Robert T. Smith since 1991. If you would like some new ideas you can call Custom Designs at 740-852-9999 or you can visit their website at www.custom_designs.com. That's Custom Designs in downtown London.
If your company has a published slogan it CAN be used, such as The Best in the Midwest! We have used “Try Buckeye” and “The Hat is where it’s at”.
Show Sponsorship - $100/month
ReadyFM currently broadcasts four live shows; The Independent Showcase, Beyond The Barn, Community Matters, and Sports Slam. Beyond the Barn and Community Matters each run 3 times a week. Your business would be mentioned at the start and end of each show, along with a spot in the middle of the show. In addition, your business will have a banner, linked to your business's website, placed prominently on the show's Program Guide page, Podcast page, and Blog Page of the ReadyFM website. Your business's banner will also be included in the sponsor slide show at the bottom of every page of the ReadyFM website. These banners also link back to your business's website.
Premium Station Sponsorship - $100/month
Premium station sponsors will have an ad that runs 4 times each day between 8AM to 8PM. In addition, your business will have a banner, linked to your business's website, included in the sponsor slideshow at the bottom of every page of the ReadyFM website.
Standard Station Sponsorship - $50/month
Standard station sponsors will have an ad that runs 2 times each day between 8AM and 8PM. In addition, your business will have a banner, linked to your business's website, included in the sponsor slideshow at the bottom of every page of the ReadyFM website.
Economy Station Sponsorship - $25/month
Economy station sponsors will have their business or group mentioned right before the programming starts for some of the small daily segments such as the Star Spangled Banner, or the home school minute.
Business Group Sponsorship - $100/month
A Business Group Sponsorship would provide for 2 daily "group spots" aka The London Business Network, and a one minute business spotlight that would run for 7 days at a set time. This business spotlight would change each week with a different business being spotlighted. An example spot could be a quick Q & A like:
A: The London Business Network has 50 members, and today we are speaking with member Laura Rudding of London Auto. Laura where is your business located at? L: Market Street A: What do you do? L: We sell good cars to good people. A: How can someone reach you? L: By calling ------------, or by going to our website at ___________.
We do our best to create professionally sounding spots and they can be changed as you would like. There is NO fee to create the spot, and you can be given a CD copy that you can use to place on your website, or for hold music on your phones. Banners can also be created at no cost, or provided by the sponsoring business. If a banner is provided, the recommended size is 550px wide by 116px high. Other dimensions will be scaled to fit the website, but the scaling may distort the banner.
For more information, or to become a sponsor, e-mail your contact information to firstname.lastname@example.org, and we will contact you as soon as possible.